Our work

The builds that speak louder than words.

Our portfolio of work built across retail, marketing campaigns, events and entertainment. All from one crafted process.

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Recent Projects

Projects that gained traction.

Clinique Skinnovation Lab

Client:
Team Event
Location:
International Convention Centre Sydney

We created the custom Clinique Skinnovation Lab, delivering an immersive retail environment for product discovery at Beauty Expo Australia.

Guilles Salon Refurbishment

Client:
Guilles Salon
Location:
Newtown, Sydney

We transformed Guilles Salon in just three days with bespoke joinery and premium finishes, creating a warm and contemporary client experience with minimal disruption to the business.

Tiffany & Co. Collection Launch

Client:
Kat & Co
Location:
Sydney

We fabricated an oversized Tiffany & Co. bracelet sculpture and custom fluted cabinet facades to showcase the brand's latest collection.

Innocent Bystander Pop-Up Cellar Door

Client:
Made by Weave
Location:
Babylon Rooftop, Sydney

We transformed part of Babylon Rooftop into the Innocent Bystander Pop-Up Cellar Door with custom vinyl wraps, signage, floor graphics, LED lighting and feature finishes.

Paradoxe by PRADA

Client:
Bastion
Location:
Chadstone Shopping Centre, Melbourne

We built a premium retail activation for Prada Paradoxe featuring two oversized illuminated fragrance bottles as the hero centrepiece.

Jean Paul Gaultier Pop-Up

Client:
PUIG
Location:
Melbourne Central, Melbourne

Premium fragrance pop-up celebrating the launch of Jean Paul Gaultier's Gaultier Divine at Melbourne Central.

Pandora x Bridgerton

Client:
The Event Space
Location:
Queen Victoria Building (QVB), Sydney

A retail takeover immersing customers in the worlds of Pandora and Bridgerton inside Sydney's Queen Victoria Building.

YSL Rouge Pur Couture

Client:
Bastion
Location:
Highpoint Shopping Centre, Melbourne

A beautiful and inviting pop-up showcasing the irresistibly red and bold, Rouge Pur Couture lipstick by YSL.

YSL Beauty Black Opium Red x YSL RPC Lipstick

Client:
Bastion
Location:
Chadstone Shopping Centre, Melbourne

We delivered a premium YSL Beauty pop-up featuring product discovery, live engraving, makeup touchpoints and fragrance sampling.

Simone Starikov
Account Director

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

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"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Benjamin Brockman
Lighting Designer

Newington College is one of Australia's leading independent schools, renowned for its commitment to excellence in education, sport and co-curricular programs.

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"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Pamela Prineas
Account Director

Polite Playground is a creative agency specialising in immersive brand experiences, activations and interactive installations.

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"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."

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Every project starts with a conversation. Share your brief and we'll show you what's possible.

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.