Our work

The builds that speak louder than words.

Our portfolio of work built across retail, marketing campaigns, events and entertainment. All from one crafted process.

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Recent Projects

Projects that gained traction.

Lancôme Rénergie HPN Activation

Client:
Bastion
Location:
Chadstone Shopping Centre, Melbourne

We built an immersive retail activation celebrating the launch of Lancôme's Rénergie HPN 300 Peptide Cream at Chadstone.

MECCA x Kérastase Gloss Absolu Bar

Client:
MECCA
Location:
Highpoint Shopping Centre, Melbourne

We delivered a premium retail pop-up for the launch of MECCA Kérastase Gloss Absolu, creating an elegant customer experience for shoppers.

MECCA DIPTYQUE Orphéon

Client:
MECCA
Location:
Chadstone Shopping Centre, Melbourne

Paris in the '60s. A jazz bar. The scent of Orphéon. A pop-up designed to transport shoppers into another world.

Marriott Luxury Group Showcase

Client:
35 Degrees North
Location:
W Hotel Sydney

We designed and fabricated a collection of bespoke photo moments for the Marriott Luxury Group Showcase at W Sydney, creating memorable guest experiences throughout the event.

Oversized Cereal Box

Client:
D2C
Location:
Lunar Park, Sydney

We built an oversized Weet-Bix cereal box that became the hero feature of an experiential activation at Luna Park Sydney.

Netflix Marquee Billboard

Client:
oOh!Media
Location:
Taronga Zoo, Sydney

We fabricated one of only a handful of Netflix Marquee billboards worldwide, delivering a landmark installation at Taronga Zoo featuring iconic Netflix titles.

Audible Express

Client:
Seeker Agency
Location:
Central Train Station, Sydney

We transformed Sydney's Central Station into the Audible Express, creating an immersive Harry Potter experience to celebrate the launch of Audible's wizarding audio collection.

HOKA Cushion House

Client:
Emotive Agency
Location:
North Bondi Lifesaving Club

We transformed North Bondi Surf Life Saving Club into the Cushion House to launch HOKA's new Bondi 9 running shoe.

XBOX Bus Shelter

Client:
oOh!Media
Location:
Newtown, Sydney

We transformed a standard Sydney bus shelter into an immersive XBOX gaming experience, complete with custom-built seating and branded finishes that stopped commuters in their tracks.

Simone Starikov
Account Director

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

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"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Benjamin Brockman
Lighting Designer

Newington College is one of Australia's leading independent schools, renowned for its commitment to excellence in education, sport and co-curricular programs.

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"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Pamela Prineas
Account Director

Polite Playground is a creative agency specialising in immersive brand experiences, activations and interactive installations.

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"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."

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Every project starts with a conversation. Share your brief and we'll show you what's possible.

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.