Our work

The builds that speak louder than words.

Our portfolio of work built across retail, marketing campaigns, events and entertainment. All from one crafted process.

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Recent Projects

Projects that gained traction.

Clinique Happy Skin MECCALAND

Client:
Team Event
Location:
South Eveleigh, Sydney

We built the Clinique Happy Skin activation for MECCALAND, delivering a custom exhibition space within MECCA's immersive beauty festival.

Salesforce World Tour Sydney

Client:
Eat the Elephant
Location:
International Convention Centre Sydney

We built the custom keynote stage for Salesforce World Tour Sydney, delivering a premium centrepiece for one of Australia's leading technology conferences.

LG Medical Solutions Showcase

Client:
LG Business Solutions Australia
Location:
International Convention Centre Sydney

Traction Hire supplied display furniture and flooring for LG Business Solutions Australia, creating a professional environment for hands-on product demonstrations.

Moccona x Cadbury Easter Show

Client:
D2C
Location:
Sydney Showgrounds, Sydney

We built a custom exhibition stand for Moccona and Cadbury featuring illuminated lightboxes, sampling stations, a curved bar and premium branded finishes.

Real Pet Food Exhibition Stand

Client:
Zoo Republic
Location:
Gold Coast Convention & Exhibition Centre, Gold Coast

We built a custom exhibition stand for Real Pet Food at the Metcash Expo, showcasing the brand's product range with bold, eye-catching displays.

L'OR Espresso Stand

Client:
D2C
Location:
Gold Coast Convention & Exhibition Centre, Gold Coast

We built a premium exhibition stand for L'OR Espresso at the Metcash Expo, featuring custom branding, product displays and hospitality spaces designed to engage visitors.

Microsoft Copilot Launch

Client:
Eat the Elephant
Location:
Microsoft Experience Centre, Westfield Sydney

We built a bespoke retail activation for the Microsoft Copilot launch at Westfield Sydney, featuring premium custom displays for a global campaign.

LEGO DreamZzz & Spring Fairground

Client:
Rockstar Management
Location:
Lego Store, Pitt Street Mall, Sydney

We fabricated custom display elements for LEGO DreamZzz and Spring Fairground, including bespoke set displays, a handmade Ferris wheel and premium retail fixtures for Sydney's LEGO Store.

Kaplan Homes Interactive Kiosk

Client:
Kaplan Homes
Location:
Westfield Liverpool, Sydney

We built a custom interactive sales kiosk for Kaplan Homes, featuring integrated touchscreens that allowed customers to explore home designs and personalise their future home.

Simone Starikov
Account Director

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

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"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Benjamin Brockman
Lighting Designer

Newington College is one of Australia's leading independent schools, renowned for its commitment to excellence in education, sport and co-curricular programs.

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"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Pamela Prineas
Account Director

Polite Playground is a creative agency specialising in immersive brand experiences, activations and interactive installations.

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"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."

Make it Happen Now

Every project starts with a conversation. Share your brief and we'll show you what's possible.

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.