Our work

The builds that speak louder than words.

Our portfolio of work built across retail, marketing campaigns, events and entertainment. All from one crafted process.

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Recent Projects

Projects that gained traction.

St Vincent's Hospital Mardi Gras Float

Client:
St Vincent's Hospital
Location:
Oxford Street, Sydney

We fabricated the St Vincent's Hospital Mardi Gras float for the Sydney Gay and Lesbian Mardi Gras Parade, creating a custom build that celebrated inclusion, diversity and the hospital's ongoing support of the LGBTQIA+ community.

Qantas Pride is in the Air Float

Location:
Oxford Street, Sydney

We fabricated the Qantas Pride is in the Air float for the Sydney Gay and Lesbian Mardi Gras Parade, delivering a premium custom build that celebrated diversity and inclusion.

Optus Pride Blooms From Yes Mardi Gras Float

Client:
Apparent
Location:
Oxford Street, Sydney

We fabricated the Optus Mardi Gras float for the Sydney Gay and Lesbian Mardi Gras Parade, celebrating the Pride Blooms From Yes campaign.

Madier Fragrances Valentine's Pop-Up

Client:
Madier Fragrances
Location:
Westfield Bondi Junction, Sydney

Designed and built for Madier Fragrances' Valentine's Day pop-up, this custom retail display combined a branded bar cart and plinths to create an elegant customer experience.

Pandora Shine Beehive

Client:
Your Studio
Location:
Pitt Street Mall, Sydney

We built the five-metre-high Pandora Shine Beehive, combining custom product displays with interactive sensory experiences to captivate shoppers.

Powerhouse 1001 Remarkable Objects

Client:
Powerhouse Museum
Location:
Powerhouse Museum, Sydney

We fabricated bespoke exhibition structures for the 1001 Remarkable Objects exhibition, creating immersive spaces to showcase the museum's collection.

Paullie Pop-Up

Client:
Mangan Group
Location:
Melbourne Central Shopping Centre, Melbourne

We built a premium retail pop-up for Paullie at Melbourne Central, creating an inviting shopping experience during the centre's annual Beauty Weekend.

BROOKI Airport Kiosk

Client:
BROOKI
Location:
Sydney Airport, Sydney

We built a custom kiosk for BROOKIE Bake House at Sydney Airport, combining soft curves, warm finishes and premium detailing to create an inviting retail space.

Qantas Optus Stadium

Client:
Team Event
Location:
Optus Stadium, Perth, WA

Delivered as part of a national Qantas fan engagement campaign, this activation connected cricket fans with the brand through a series of interactive experiences at Optus Stadium in Perth.

Simone Starikov
Account Director

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

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"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Benjamin Brockman
Lighting Designer

Newington College is one of Australia's leading independent schools, renowned for its commitment to excellence in education, sport and co-curricular programs.

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"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Pamela Prineas
Account Director

Polite Playground is a creative agency specialising in immersive brand experiences, activations and interactive installations.

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"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.