Location
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Canberra

Events & Brand Activations Canberra. Design, Build and Install

Custom fabrication and premium hire pieces for brand activations, events and pop-ups, guided by a process that keeps you informed, in control and confident at every stage.

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Ready to Build in Canberra.

Canberra is one of Australia's most distinctive markets for experiential brand marketing. Venues like the National Convention Centre, Canberra Centre and the major cultural institutions around the Parliamentary Triangle draw significant audiences from across corporate, government and public sectors, and brands working in these environments need builds that perform under pressure.

Traction Studio is Sydney-based with extensive Canberra experience. Your activation is fabricated in our 1200sqm workshop, quality-checked in person, then delivered and installed by the same team that built it. We travel to Canberra to deliver the same precision and craft you'd expect from a local team.

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See our work

Canberra Activation Services

Wow your customers with something they haven’t seen before. Provide them with an engaging and interactive activation in a prestige environment.

Create something people can only experience here, in this moment. Fully custom pop up shops built from scratch to reflect your brand and fit any space.

Pop Ups

From large scale outdoor structures to fully immersive indoor environments, custom event structures that make your brand impossible to ignore and impossible to forget.

Custom Structures

In a room full of competing stands, yours needs to be the one people stop at. This doesn't happen by luck, it's by design. Custom expo stands, built to own the room.

Expo Stands

The most powerful brand moment is when someone experiences your product for the first time. Custom sampling stations and bar carts built to create that moment.

Sampling Stations & Bar Carts

Modular structures give you speed. We give them personality. Shipping containers, Space Cubes, Growblox transformed to look completely on-brand.

Modular Structure Fitouts

Set building for television, theatre, film and live events. For when the deadline just can't move.

Staging

Global Brands. Canberra Projects.

Our carefully crafted, step-by-step process (with detailed timelines, designs broken down into bite-sized pieces, to make decision making simple and easy) is designed to bring you inside the process you're usually shut out of… so instead of getting "she'll be right", you get clarity, order and reassurance… every step of the way.

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Services

Sydney Workshop, Canberra Delivery

Fabricated in our Sydney workshop and delivered to Canberra with full installation support.

Pre-Planned Site Coordination

We coordinate site access, logistics and installation timing to ensure smooth delivery to your Canberra venue.

Installed by the Team Who Built It

The same team that fabricates your build in our workshop travels to Canberra to install it, ensuring nothing gets lost in translation.

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OUR COMPLETED BUILDS

Concierge Agency

For Birkenstock's 250th anniversary, Concierge Agency and Traction Studio built a three-day Sydney pop-up rated best in class and showcased to global markets.

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Custom gallery build celebrating 250 years of Birkenstock at a Sydney pop-up event

35 Degrees North

One day, one live broadcast, one chance to bring two merged global beverage brands to life — and a build the client refused to dismantle.

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Custom stage and product displays built for a global beverage merger launch event in Sydney

Today the Brave

When Woodford Reserve's Melbourne Fashion Festival activation needed to be more premium on the same budget, Today the Brave's Imelda Hodson called Traction Studio.

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Woodford Reserve brand activation bar build at the Melbourne Fashion Festival

Just some of our work in Canberra

PenTen Land Forces Canberra Exhibition Stand
Location:
National Convention Centre Canberra, ACT
Client:
SUWITO
Brand:
PenTen

Major defence and technology exhibitions are high-pressure environments where every interaction counts. For PenTen, the objective was to create a professional exhibition presence that could support product demonstrations, customer meetings and business development conversations throughout one of Australia's leading defence industry events.

Working alongside the team at SUWITO, Traction Studio fabricated and installed a custom exhibition stand at the National Convention Centre Canberra featuring illuminated branding, integrated AV displays, custom reception counters, demonstration areas, meeting spaces and premium architectural finishes. The build was designed to showcase PenTen's secure communications and technology solutions while creating an inviting space for delegates to engage with the team. The stand combined functionality, presentation and durability to perform throughout the multi-day event.

"Traction Studio was an excellent partner throughout the project. From early planning and production through to installation in Canberra, the team was organised, responsive and easy to work with.

What stood out most was their attention to detail and ability to deliver exactly what was promised. The stand looked fantastic, installation ran smoothly and any challenges were handled professionally and without fuss. Having confidence that the build would be delivered to a high standard allowed our team to focus on supporting the client and managing the event.

We're extremely pleased with the outcome and would happily partner with Traction Studio again on future exhibition projects."

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Jamie Lam
Account Project Manager
UniSuper Graduation Shell - Canberra
Location:
National Convention Centre Canberra, Canberra ACT
Client:
Campus Group
Brand:
UniSuper

Graduation ceremonies are milestone events for students, families and universities, creating memories that last a lifetime.

Originally designed and fabricated by Traction Studio, the UniSuper Graduation Shell was created to provide a premium backdrop for graduation photography and celebrations at universities across Australia. Designed for repeated use across graduation ceremonies nationwide, the shell continues to support university events years after its original construction.

As part of this ongoing program, the shell was installed at the National Convention Centre Canberra, providing a professional and consistent event environment for students, university partners and event organisers. Its continued rollout across multiple locations demonstrates the long-term value of a custom-built asset designed to perform reliably year after year.

"We've worked with Traction Studio on a number of activations and event projects, and every experience has been outstanding.

The team is professional, organised and incredibly easy to work with. They're quick to adapt when plans change and always find a way to keep projects moving without adding stress to our team. Whether it's helping with tight timelines, accommodating last-minute requests or providing extra support on site, they're always willing to step in and help.

From quoting through to project management and installation, the whole process runs smoothly. We trust the team to deliver and know they'll always do everything they can to make complex projects feel easy."

Katherine Abrahams
Account Manager

They got Traction.
Here's what they said.

"The team were responsive, supportive and went above and beyond to help Guide Dogs bring everything together for our biggest day of the year."
Tori Larosa
Event Manager Brand & Campaigns, Guide Dogs
"Traction are a dream to work with, the team are excellent at what they do and have provided invaluable help in the production of our assets."
Joshua Niewand
Director of Operations
Thank you so much for your patience and persistence with all the MNR elements; and the crew onsite — they were absolutely amazing and a real good bunch of peeps.
Liz Sullivan
Producer
"Bart's estimate was detailed and thoughtful, which gave us real confidence when going back to the client. Outstanding communication throughout."
Camilla Yates
Senior Event & Operations Manager
"It’s always clear that the team cares about our projects and wants them to be a success. That’s evident in the service and customer care we receive every time we work with them."
Matthew Teale
Technical Production Manager
"They are incredibly professional, courteous and very inventive. No task too big or small, great people and very approachable."
Scott Ogier
Director
"The build quality and finishes were excellent, exactly what you need when delivering for a high-profile brand like LEGO. The scale of this project was significant and the team handled every challenge with expertise."
Karina Zheng
Event Producer
"Traction have done an excellent job. Solutions-focused and determined to make it happen – where others said too hard, they found a way."
Matthew Teale
Technical Production Manager
"A great experience from the initial meeting all the way through to build. The finished product looked incredible."
Natalie Russo
Marketing Communications Manager, Blum
"Traction are a delight to work with and always solution driven, they make the impossible possible."
Indi Tharmanayagam
Senior Producer, The World Of
"Great processes and great communication throughout. Everything went exactly to plan."
Jesse Clarke
Innovation & R&D Manager, Pro Clima Australia
Now that I've installed the pop-up and am running my perfume business, I couldn't be happier with the result. Everything was locally made, making communication smooth and tailored to my needs.
Damien Madier
Founder
"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Benjamin Brockman
Lighting Designer
"From the clear planning process to the 3-day turnaround, the builders were the BEST. In love with what they created in my space."
Cushla Parsemain
Director
"The quality of Traction's products is unparalleled. Meticulous attention to detail and creative flair that elevated the entire project."
Tara Beautyman
Place Activation & Programming Manager, NSW Department of Planning, Housing & Infrastructure
"They went above and beyond to deliver high-quality builds on time and on budget. Highly recommend for any event or custom build."
Bella Green
Brand Experience Director, Hutton House
"Traction delivers premium event builds. Their work is always of a high standard and staff are an absolute pleasure to deal with."
Candice Dobbie
Senior Event Producer, Emotive
"Traction Studio is our go-to production partner. Pete is amazing, Heather provides fantastic support. Hands down one of the best."
Carl Stanley-Jones
Senior Account Director, Curious Nation
"The whole process was seamless, from Bart who quoted the job to Dean who was our project manager. Client feedback was really positive."
Stephanie Andrews
Event Producer
"In 7 years of doing the Sydney Mardi Gras parade, this was our organisation's best ever float. Highly recommend Traction."
Anthony Orman
Manager of Executive Support, St Vincent’s Hospital Sydney

Planning a project in Canberra?

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.