Location
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Gold Coast

Events & Brand Activations Gold Coast. Design, Build and Install

Custom fabrication and premium hire pieces for brand activations, events and pop-ups, guided by a process that keeps you informed, in control and confident at every stage.

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Ready to Build on the Gold Coast.

The Gold Coast is one of Australia's most dynamic markets for experiential brand marketing. Shopping precincts like Pacific Fair, Cavill Avenue, and Harbour Town draw enormous foot traffic, and brands working in these environments need builds that perform under pressure.

Traction Studio is Sydney-based with extensive Gold Coast experience. Your activation is fabricated in our 1200sqm workshop, quality-checked in person, then delivered and installed by the same team that built it. We travel to the Gold Coast to deliver the same precision and craft you'd expect from a local team.

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See our work

Gold Coast Activation Services

Wow your customers with something they haven’t seen before. Provide them with an engaging and interactive activation in a prestige environment.

Create something people can only experience here, in this moment. Fully custom pop up shops built from scratch to reflect your brand and fit any space.

Pop Ups

From large scale outdoor structures to fully immersive indoor environments, custom event structures that make your brand impossible to ignore and impossible to forget.

Custom Structures

In a room full of competing stands, yours needs to be the one people stop at. This doesn't happen by luck, it's by design. Custom expo stands, built to own the room.

Expo Stands

The most powerful brand moment is when someone experiences your product for the first time. Custom sampling stations and bar carts built to create that moment.

Sampling Stations & Bar Carts

Modular structures give you speed. We give them personality. Shipping containers, Space Cubes, Growblox transformed to look completely on-brand.

Modular Structure Fitouts

Set building for television, theatre, film and live events. For when the deadline just can't move.

Staging

Global Brands. Gold Coast Projects.

Our carefully crafted, step-by-step process (with detailed timelines, designs broken down into bite-sized pieces, to make decision making simple and easy) is designed to bring you inside the process you're usually shut out of… so instead of getting "she'll be right", you get clarity, order and reassurance… every step of the way.

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Services

Sydney Workshop, Gold Coast Delivery

Fabricated in our Sydney workshop and delivered to the Gold Coast with full installation support.

Pre-Planned Site Coordination

We coordinate site access, logistics and installation timing to ensure smooth delivery to your Gold Coast venue.

Installed by the Team Who Built It

The same team that fabricates your build in our workshop travels to the Gold Coast to install it, ensuring nothing gets lost in translation.

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OUR COMPLETED BUILDS

Concierge Agency

For Birkenstock's 250th anniversary, Concierge Agency and Traction Studio built a three-day Sydney pop-up rated best in class and showcased to global markets.

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Custom gallery build celebrating 250 years of Birkenstock at a Sydney pop-up event

35 Degrees North

One day, one live broadcast, one chance to bring two merged global beverage brands to life — and a build the client refused to dismantle.

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Custom stage and product displays built for a global beverage merger launch event in Sydney

Today the Brave

When Woodford Reserve's Melbourne Fashion Festival activation needed to be more premium on the same budget, Today the Brave's Imelda Hodson called Traction Studio.

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Woodford Reserve brand activation bar build at the Melbourne Fashion Festival

Just some of our work in Gold Coast

O&M Haircare Signage Installation
Location:
Gwinganna Lifestyle Retreat, Gold Coast Hinterland, QLD
Client:
O&M Haircare
Brand:
O&M Haircare

Located within the award-winning Gwinganna Lifestyle Retreat, this project required custom signage that complemented the surrounding environment while maintaining a strong brand presence.

Traction Studio worked closely with O&M Haircare throughout the planning and installation process, providing detailed documentation and technical support to minimise installation risk and ensure all stakeholders were aligned before work commenced onsite.

"I've worked with the team since 2018 and they've become a trusted partner for projects that need to be delivered properly.

One thing I particularly value is the level of planning and documentation provided before installation. The CAD drawings remove any guesswork and ensure everyone involved, from our team through to venue stakeholders, is aligned before work begins.

That level of preparation significantly reduces risk and gives us confidence that the finished result will meet expectations. They're dependable, professional and consistently easy to work with."

Luke Dean
Marketing, Events, PR & Partnerships
Vodafone VIP Lounge
Location:
Coolangatta Beach, Gold Coast
Client:
Those That Do
Brand:
Vodafone

Held on Coolangatta Beach, Vodafone's Out2Lunch Festival welcomed thousands of attendees across one of the Gold Coast's biggest music events.

Traction Studio worked with Those That Do to deliver the VIP venue, providing fabrication, logistics and installation support throughout the project. With multiple suppliers, tight timelines and a live festival environment to manage, the focus was on making delivery as seamless as possible for the agency and client teams.

"I've worked with the team for many years and that's a big reason why our projects run so smoothly. We know how each other works, communication is easy and even when timelines are ridiculous, we always find a way through.

What stands out most is how willing the team is to help beyond the original scope. On the Vodafone project, Bart coordinated directly with suppliers, organised additional elements and took ownership of issues that could easily have become someone else's problem. It genuinely made my job easier.

That level of support is rare and it's why I continue to trust Traction Studio with some of our most important projects."

Corey Clarke
Head of Experiential & Co-Founder

They got Traction.
Here's what they said.

"The team were responsive, supportive and went above and beyond to help Guide Dogs bring everything together for our biggest day of the year."
Tori Larosa
Event Manager Brand & Campaigns, Guide Dogs
"Traction are a dream to work with, the team are excellent at what they do and have provided invaluable help in the production of our assets."
Joshua Niewand
Director of Operations
Thank you so much for your patience and persistence with all the MNR elements; and the crew onsite — they were absolutely amazing and a real good bunch of peeps.
Liz Sullivan
Producer
"Bart's estimate was detailed and thoughtful, which gave us real confidence when going back to the client. Outstanding communication throughout."
Camilla Yates
Senior Event & Operations Manager
"It’s always clear that the team cares about our projects and wants them to be a success. That’s evident in the service and customer care we receive every time we work with them."
Matthew Teale
Technical Production Manager
"They are incredibly professional, courteous and very inventive. No task too big or small, great people and very approachable."
Scott Ogier
Director
"The build quality and finishes were excellent, exactly what you need when delivering for a high-profile brand like LEGO. The scale of this project was significant and the team handled every challenge with expertise."
Karina Zheng
Event Producer
"Traction have done an excellent job. Solutions-focused and determined to make it happen – where others said too hard, they found a way."
Matthew Teale
Technical Production Manager
"A great experience from the initial meeting all the way through to build. The finished product looked incredible."
Natalie Russo
Marketing Communications Manager, Blum
"Traction are a delight to work with and always solution driven, they make the impossible possible."
Indi Tharmanayagam
Senior Producer, The World Of
"Great processes and great communication throughout. Everything went exactly to plan."
Jesse Clarke
Innovation & R&D Manager, Pro Clima Australia
Now that I've installed the pop-up and am running my perfume business, I couldn't be happier with the result. Everything was locally made, making communication smooth and tailored to my needs.
Damien Madier
Founder
"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Benjamin Brockman
Lighting Designer
"From the clear planning process to the 3-day turnaround, the builders were the BEST. In love with what they created in my space."
Cushla Parsemain
Director
"The quality of Traction's products is unparalleled. Meticulous attention to detail and creative flair that elevated the entire project."
Tara Beautyman
Place Activation & Programming Manager, NSW Department of Planning, Housing & Infrastructure
"They went above and beyond to deliver high-quality builds on time and on budget. Highly recommend for any event or custom build."
Bella Green
Brand Experience Director, Hutton House
"Traction delivers premium event builds. Their work is always of a high standard and staff are an absolute pleasure to deal with."
Candice Dobbie
Senior Event Producer, Emotive
"Traction Studio is our go-to production partner. Pete is amazing, Heather provides fantastic support. Hands down one of the best."
Carl Stanley-Jones
Senior Account Director, Curious Nation
"The whole process was seamless, from Bart who quoted the job to Dean who was our project manager. Client feedback was really positive."
Stephanie Andrews
Event Producer
"In 7 years of doing the Sydney Mardi Gras parade, this was our organisation's best ever float. Highly recommend Traction."
Anthony Orman
Manager of Executive Support, St Vincent’s Hospital Sydney

Planning a project on the Gold Coast?

We would love to chat.

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.