Location
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Adelaide

Events & Brand Activations Adelaide. Design, Build and Install

Custom fabrication and premium hire pieces for brand activations, events and pop-ups, guided by a process that keeps you informed, in control and confident at every stage.

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Ready to Build in Adelaide.

Adelaide is a growing market for experiential brand marketing. Retail precincts like Rundle Mall, Adelaide Central Market, and major shopping centres draw significant foot traffic, and brands working in these environments need builds that perform under pressure.

Traction Studio is Sydney-based with extensive Adelaide experience. Your activation is fabricated in our 1200sqm workshop, quality-checked in person, then delivered and installed by the same team that built it. We travel to Adelaide to deliver the same precision and craft you'd expect from a local team.

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See our work

Adelaide Activation Services

Wow your customers with something they haven’t seen before. Provide them with an engaging and interactive activation in a prestige environment.

Create something people can only experience here, in this moment. Fully custom pop up shops built from scratch to reflect your brand and fit any space.

Pop Ups

From large scale outdoor structures to fully immersive indoor environments, custom event structures that make your brand impossible to ignore and impossible to forget.

Custom Structures

In a room full of competing stands, yours needs to be the one people stop at. This doesn't happen by luck, it's by design. Custom expo stands, built to own the room.

Expo Stands

The most powerful brand moment is when someone experiences your product for the first time. Custom sampling stations and bar carts built to create that moment.

Sampling Stations & Bar Carts

Modular structures give you speed. We give them personality. Shipping containers, Space Cubes, Growblox transformed to look completely on-brand.

Modular Structure Fitouts

Set building for television, theatre, film and live events. For when the deadline just can't move.

Staging

Global Brands. Adelaide Projects.

Our carefully crafted, step-by-step process (with detailed timelines, designs broken down into bite-sized pieces, to make decision making simple and easy) is designed to bring you inside the process you're usually shut out of… so instead of getting "she'll be right", you get clarity, order and reassurance… every step of the way.

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Services

Sydney Workshop, Adelaide Delivery

Fabricated in our Sydney workshop and delivered to Adelaide with full installation support.

Pre-Planned Site Coordination

We coordinate site access, logistics and installation timing to ensure smooth delivery to your Adelaide venue.

Installed by the Team Who Built It

The same team that fabricates your build in our workshop travels to Adelaide to install it, ensuring nothing gets lost in translation.

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OUR COMPLETED BUILDS

Concierge Agency

For Birkenstock's 250th anniversary, Concierge Agency and Traction Studio built a three-day Sydney pop-up rated best in class and showcased to global markets.

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Custom gallery build celebrating 250 years of Birkenstock at a Sydney pop-up event

35 Degrees North

One day, one live broadcast, one chance to bring two merged global beverage brands to life — and a build the client refused to dismantle.

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Custom stage and product displays built for a global beverage merger launch event in Sydney

Today the Brave

When Woodford Reserve's Melbourne Fashion Festival activation needed to be more premium on the same budget, Today the Brave's Imelda Hodson called Traction Studio.

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Woodford Reserve brand activation bar build at the Melbourne Fashion Festival

Just some of our work in Adelaide

KFC Original Crispery
Location:
Crown Street, Darlinghurst, Sydney
Client:
Ogilvy Australia
Brand:
KFC

Held on Coolangatta Beach, Vodafone's Out2Lunch Festival welcomed thousands of attendees across one of the Gold Coast's biggest music events.

Traction Studio worked with Those That Do to deliver the VIP venue, providing fabrication, logistics and installation support throughout the project. With multiple suppliers, tight timelines and a live festival environment to manage, the focus was on making delivery as seamless as possible for the agency and client teams.

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"I've worked with Traction Studio across many projects over the years and one of the biggest reasons I keep coming back is how smooth the process always feels.

For the KFC activation, timelines were extremely tight and there were plenty of moving parts, but the team pulled everything together quickly and kept the project moving. From quoting and planning through to installation, everyone knew their role and communication was excellent throughout.

The team consistently goes above and beyond to help wherever they can. They're practical, responsive and always focused on finding solutions, which makes a huge difference when you're delivering complex activations under pressure."

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Corey Clarke
Experiential & Event Producer
NRMA Boat & Fishing Show Exhibition Stand
Location:
Adelaide Showground, Adelaide
Client:
Funkified Events and Productions
Brand:
NRMA

Thousands of boating, fishing and outdoor enthusiasts attend the SA Boat & Fishing Show each year, making it one of South Australia's premier consumer events.

Working alongside Funkified Events & Productions, Traction Studio delivered NRMA's exhibition stand at the Adelaide Showground as part of a national activation program. The space combined interactive elements, educational resources and branded experiences designed to attract visitors and encourage meaningful conversations throughout the event.

Designed for repeated use across multiple Australian shows, the stand helped create a consistent visitor experience while giving the client team a flexible solution that could travel efficiently between locations.

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"We've worked with Traction Studio across a range of projects over the years, and one of the reasons we keep coming back is that they make complicated jobs feel straightforward.

When you're managing activations across different locations, there are always moving parts, changing requirements and tight timelines. The team is proactive, easy to work with and willing to find solutions when challenges come up.

We know we can rely on them to deliver a quality result, communicate well throughout the process and support us when deadlines are tight. They're a trusted partner and an important part of our delivery team."

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Gus Stephenson
Managing Director

They got Traction.
Here's what they said.

"The team were responsive, supportive and went above and beyond to help Guide Dogs bring everything together for our biggest day of the year."
Tori Larosa
Event Manager Brand & Campaigns, Guide Dogs
"Traction are a dream to work with, the team are excellent at what they do and have provided invaluable help in the production of our assets."
Joshua Niewand
Director of Operations
Thank you so much for your patience and persistence with all the MNR elements; and the crew onsite — they were absolutely amazing and a real good bunch of peeps.
Liz Sullivan
Producer
"Bart's estimate was detailed and thoughtful, which gave us real confidence when going back to the client. Outstanding communication throughout."
Camilla Yates
Senior Event & Operations Manager
"It’s always clear that the team cares about our projects and wants them to be a success. That’s evident in the service and customer care we receive every time we work with them."
Matthew Teale
Technical Production Manager
"They are incredibly professional, courteous and very inventive. No task too big or small, great people and very approachable."
Scott Ogier
Director
"The build quality and finishes were excellent, exactly what you need when delivering for a high-profile brand like LEGO. The scale of this project was significant and the team handled every challenge with expertise."
Karina Zheng
Event Producer
"Traction have done an excellent job. Solutions-focused and determined to make it happen – where others said too hard, they found a way."
Matthew Teale
Technical Production Manager
"A great experience from the initial meeting all the way through to build. The finished product looked incredible."
Natalie Russo
Marketing Communications Manager, Blum
"Traction are a delight to work with and always solution driven, they make the impossible possible."
Indi Tharmanayagam
Senior Producer, The World Of
"Great processes and great communication throughout. Everything went exactly to plan."
Jesse Clarke
Innovation & R&D Manager, Pro Clima Australia
Now that I've installed the pop-up and am running my perfume business, I couldn't be happier with the result. Everything was locally made, making communication smooth and tailored to my needs.
Damien Madier
Founder
"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Benjamin Brockman
Lighting Designer
"From the clear planning process to the 3-day turnaround, the builders were the BEST. In love with what they created in my space."
Cushla Parsemain
Director
"The quality of Traction's products is unparalleled. Meticulous attention to detail and creative flair that elevated the entire project."
Tara Beautyman
Place Activation & Programming Manager, NSW Department of Planning, Housing & Infrastructure
"They went above and beyond to deliver high-quality builds on time and on budget. Highly recommend for any event or custom build."
Bella Green
Brand Experience Director, Hutton House
"Traction delivers premium event builds. Their work is always of a high standard and staff are an absolute pleasure to deal with."
Candice Dobbie
Senior Event Producer, Emotive
"Traction Studio is our go-to production partner. Pete is amazing, Heather provides fantastic support. Hands down one of the best."
Carl Stanley-Jones
Senior Account Director, Curious Nation
"The whole process was seamless, from Bart who quoted the job to Dean who was our project manager. Client feedback was really positive."
Stephanie Andrews
Event Producer
"In 7 years of doing the Sydney Mardi Gras parade, this was our organisation's best ever float. Highly recommend Traction."
Anthony Orman
Manager of Executive Support, St Vincent’s Hospital Sydney

Planning a project in Adelaide?

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.