Location
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Sydney

Events & Brand Activations Sydney. Design, Build and Install

Custom fabrication and premium hire pieces for brand activations, events and pop-ups, guided by a process that keeps you informed, in control and confident at every stage. Built in our Sydney workshop.

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On the Ground and Ready to Build.

Sydney is one of Australia's most active markets for experiential brand marketing, and one of the most competitive. Retail precincts like Pitt Street Mall, Westfield Sydney, and Bondi Junction draw enormous foot traffic, and brands working in these environments need builds that perform under pressure.

Traction Studio is Sydney-based and Sydney-built. Our 1200sqm fabrication workshop in Punchbowl means your activation is made locally, quality-checked in person, and installed by the same team that built it.

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See our work

Sydney Activation Services

Wow your customers with something they haven’t seen before. Provide them with an engaging and interactive activation in a prestige environment.

Create something people can only experience here, in this moment. Fully custom pop up shops built from scratch to reflect your brand and fit any space.

Pop Ups

From large scale outdoor structures to fully immersive indoor environments, custom event structures that make your brand impossible to ignore and impossible to forget.

Custom Structures

In a room full of competing stands, yours needs to be the one people stop at. This doesn't happen by luck, it's by design. Custom expo stands, built to own the room.

Expo Stands

The most powerful brand moment is when someone experiences your product for the first time. Custom sampling stations and bar carts built to create that moment.

Sampling Stations & Bar Carts

Modular structures give you speed. We give them personality. Shipping containers, Space Cubes, Growblox transformed to look completely on-brand.

Modular Structure Fitouts

Custom parade floats designed to turn heads and make a statement. Built with pride, precision and parade compliance so your float is as safe as it is spectacular.

Mardi Gras Floats

Set building for television, theatre, film and live events. For when the deadline just can't move.

Staging

Global Brands. Sydney Built.

Our carefully crafted, step-by-step process (with detailed timelines, designs broken down into bite-sized pieces, to make decision making simple and easy) is designed to bring you inside the process you're usually shut out of… so instead of getting "she'll be right", you get clarity, order and reassurance… every step of the way.

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Services

Local Workshop

Fabricated in our Punchbowl studio, 25 minutes from the Sydney CBD.

Same-Day Site Visits

We can be on-site at your Sydney venue within hours if the project needs it.

Interstate Delivery Available

Sydney-based but not Sydney-only. We deliver and install across NSW, ACT, and beyond.

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OUR COMPLETED BUILDS

Concierge Agency

For Birkenstock's 250th anniversary, Concierge Agency and Traction Studio built a three-day Sydney pop-up rated best in class and showcased to global markets.

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Custom gallery build celebrating 250 years of Birkenstock at a Sydney pop-up event

35 Degrees North

One day, one live broadcast, one chance to bring two merged global beverage brands to life — and a build the client refused to dismantle.

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Custom stage and product displays built for a global beverage merger launch event in Sydney

Today the Brave

When Woodford Reserve's Melbourne Fashion Festival activation needed to be more premium on the same budget, Today the Brave's Imelda Hodson called Traction Studio.

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Woodford Reserve brand activation bar build at the Melbourne Fashion Festival

Just some of our work in Sydney

JD x Nike Grand Duffle
Location:
Sydney Olympic Park, Sydney
Client:
And People
Brand:
JD Sports x Nike

As the exclusive build partner for The Event Space across lululemon's Brookfield Place, Westfield Bondi Junction and Westfield Sydney stores, Traction Studio delivers activations throughout some of Sydney's busiest retail environments.

Working across multiple campaigns and store locations, the team provides fabrication, installation and project support that helps ensure activations are delivered efficiently with minimal disruption to store operations. Familiarity with the stores and approval processes allows projects to run smoothly from concept through to installation.

"We've worked with Traction Studio on multiple projects, and they continue to be our go-to partner for high-profile activations.

For the JD Sports x Nike Grand Duffle activation at the NRL Grand Final, the process from briefing through to sign-off was incredibly smooth. Bart and Peter understood what we were trying to achieve straight away and worked closely with us through budget considerations and some unique structural challenges to make it happen. The drawings were detailed, the communication was clear and we always felt supported throughout the project.

When you're delivering something this visible in front of 80,000+ fans, you need a team you can trust completely. We're already planning more projects together this year."

Simone Starikov
Account Director
lululemon License to Train
Location:
Brookfield Place, Sydney
Client:
The Event Space
Brand:
lululemon

As the exclusive build partner for The Event Space across lululemon's Brookfield Place, Westfield Bondi Junction and Westfield Sydney stores, Traction Studio delivers activations throughout some of Sydney's busiest retail environments.

Working across multiple campaigns and store locations, the team provides fabrication, installation and project support that helps ensure activations are delivered efficiently with minimal disruption to store operations. Familiarity with the stores and approval processes allows projects to run smoothly from concept through to installation.

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"We've worked with Traction Studio on the lululemon retail account for some time now, and they're our exclusive build partner for the Sydney stores for good reason.

Their familiarity with the stores, operational requirements and brand standards makes every project run smoothly. From quoting through to installation, communication is always excellent and the team consistently finds practical solutions, even on more complex campaigns.

Knowing we have a trusted partner who understands the spaces and can deliver without constant oversight makes a huge difference. They make our job easier and are a team we genuinely enjoy working with."

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Claire Collardeau
Senior Event Manager

They got Traction.
Here's what they said.

"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Benjamin Brockman
Lighting Designer
Thank you so much for your patience and persistence with all the MNR elements; and the crew onsite — they were absolutely amazing and a real good bunch of peeps.
Liz Sullivan
Producer
Everything looked clean and intentional. The wall setup really made our space stand out.
Maria Korjenevski
"They went above and beyond to deliver high-quality builds on time and on budget. Highly recommend for any event or custom build."
Bella Green
Brand Experience Director, Hutton House
"The quality of Traction's products is unparalleled. Meticulous attention to detail and creative flair that elevated the entire project."
Tara Beautyman
Place Activation & Programming Manager, NSW Department of Planning, Housing & Infrastructure
"In 7 years of doing the Sydney Mardi Gras parade, this was our organisation's best ever float. Highly recommend Traction."
Anthony Orman
Manager of Executive Support, St Vincent’s Hospital Sydney
"Traction are a delight to work with and always solution driven, they make the impossible possible."
Indi Tharmanayagam
Senior Producer, The World Of
"Traction delivers premium event builds. Their work is always of a high standard and staff are an absolute pleasure to deal with."
Candice Dobbie
Senior Event Producer, Emotive
"The team were responsive, supportive and went above and beyond to help Guide Dogs bring everything together for our biggest day of the year."
Tori Larosa
Event Manager Brand & Campaigns, Guide Dogs
"From the clear planning process to the 3-day turnaround, the builders were the BEST. In love with what they created in my space."
Cushla Parsemain
Director
"Bart's estimate was detailed and thoughtful, which gave us real confidence when going back to the client. Outstanding communication throughout."
Camilla Yates
Senior Event & Operations Manager
"You make everything feel super easy and are always very solution-orientated. Ease and simplicity – so important when managing activations."
Yvette Harapa
Client Partner
"Traction delivers premium event builds. Their work is always of a high standard and staff are an absolute pleasure to deal with."
Candice Dobbie
Senior Event Producer, Emotive
"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Benjamin Brockman
Lighting Designer
"Traction are a delight to work with and always solution driven, they make the impossible possible."
Indi Tharmanayagam
Senior Producer, The World Of
"They went above and beyond to deliver high-quality builds on time and on budget. Highly recommend for any event or custom build."
Bella Green
Brand Experience Director, Hutton House
"From the clear planning process to the 3-day turnaround, the builders were the BEST. In love with what they created in my space."
Cushla Parsemain
Director
"The build quality and finishes were excellent, exactly what you need when delivering for a high-profile brand like LEGO. The scale of this project was significant and the team handled every challenge with expertise."
Karina Zheng
Event Producer
"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."
Pamela Prineas
Account Director
Now that I've installed the pop-up and am running my perfume business, I couldn't be happier with the result. Everything was locally made, making communication smooth and tailored to my needs.
Damien Madier
Founder
"The team were responsive, supportive and went above and beyond to help Guide Dogs bring everything together for our biggest day of the year."
Tori Larosa
Event Manager Brand & Campaigns, Guide Dogs
"Traction Studio is our go-to production partner. Pete is amazing, Heather provides fantastic support. Hands down one of the best."
Carl Stanley-Jones
Senior Account Director, Curious Nation
"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Simone Starikov
Account Director
"You make everything feel super easy and are always very solution-orientated. Ease and simplicity – so important when managing activations."
Yvette Harapa
Client Partner
"In 7 years of doing the Sydney Mardi Gras parade, this was our organisation's best ever float. Highly recommend Traction."
Anthony Orman
Manager of Executive Support, St Vincent’s Hospital Sydney

Planning a project in Sydney?

We're local and would love to chat.

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.