Custom Joinery & Fitouts

Built to elevate the space around them.

Retail fitouts, art gallery exhibitions and museum displays, built with precision, craft and attention to detail. To showcase what is really on display.

Lululemon store front with mannequins wearing athletic wear and large logo on window.

Commercial Fitouts that Make Everything Look Better.

Every commercial fitout we build has one job: to make everything else look better. When that doesn't happen, it's not just the fitout that suffers, it's everything else you are trying to showcase. That's why precision, craft and compliance are built into everything we do.

Commercial Fitouts & Custom Joinery

Retail spaces, art galleries, museums. Different environments, but the same goal. To showcase what's on display.

Our Work

See what we've built from the ground up.

Innocent Bystander Pop-Up Cellar Door

Client:
Made by Weave
Location:
Babylon Rooftop, Sydney

We transformed part of Babylon Rooftop into the Innocent Bystander Pop-Up Cellar Door with custom vinyl wraps, signage, floor graphics, LED lighting and feature finishes.

BROOKI Airport Kiosk

Client:
BROOKI
Location:
Sydney Airport, Sydney

We built a custom kiosk for BROOKIE Bake House at Sydney Airport, combining soft curves, warm finishes and premium detailing to create an inviting retail space.

Tiffany & Co. Collection Launch

Client:
Kat & Co
Location:
Sydney

We fabricated an oversized Tiffany & Co. bracelet sculpture and custom fluted cabinet facades to showcase the brand's latest collection.

Guilles Salon Refurbishment

Client:
Guilles Salon
Location:
Newtown, Sydney

We transformed Guilles Salon in just three days with bespoke joinery and premium finishes, creating a warm and contemporary client experience with minimal disruption to the business.

Clinique Skinnovation Lab

Client:
Team Event
Location:
International Convention Centre Sydney

We created the custom Clinique Skinnovation Lab, delivering an immersive retail environment for product discovery at Beauty Expo Australia.

Kaplan Homes Interactive Kiosk

Client:
Kaplan Homes
Location:
Westfield Liverpool, Sydney

We built a custom interactive sales kiosk for Kaplan Homes, featuring integrated touchscreens that allowed customers to explore home designs and personalise their future home.

lululemon License to Train

Client:
The Event Space
Location:
Brookfield Place, Sydney

We fabricated custom high-gloss plinths and window displays for lululemon's License to Train campaign, creating a bold retail activation at Brookfield Place.

LEGO DreamZzz & Spring Fairground

Client:
Rockstar Management
Location:
Lego Store, Pitt Street Mall, Sydney

We fabricated custom display elements for LEGO DreamZzz and Spring Fairground, including bespoke set displays, a handmade Ferris wheel and premium retail fixtures for Sydney's LEGO Store.

Microsoft Copilot Launch

Client:
Eat the Elephant
Location:
Microsoft Experience Centre, Westfield Sydney

We built a bespoke retail activation for the Microsoft Copilot launch at Westfield Sydney, featuring premium custom displays for a global campaign.

Afterpay Edit Collection

Client:
Afterpay
Location:
Chatswood Chase Shopping Centre, Sydney

We delivered the fit-out for Afterpay's Edit Collection concept store, creating an immersive retail environment showcasing Australia's emerging fashion brands.

Prehistoric Playground

Client:
Australian Museum
Location:
Australian Museum, Sydney

We built the custom joinery for Prehistoric Playground, creating an interactive learning space where children could explore the world of dinosaurs through play.

American Express Bespoke Dining Table

Client:
Lateral Events
Location:
The Palm House, Royal Botanic Garden Sydney

We created a bespoke serpentine dining table crafted from Australian materials, forming the centrepiece of an intimate American Express dining experience.

Dubai World Expo Interaction Pods

Client:
S1T2 Creative
Location:
Dubai, United Arab Emirates

We fabricated the custom casings for interactive avatar pods at Dubai World Expo, allowing visitors to create personalised digital experiences.

Horisont Exhibition

Client:
Sydney Opera House
Location:
Sydney Opera House, Sydney

We fabricated bespoke display walls, museum cabinetry and custom signage for the Horisont Exhibition, celebrating the life and work of architect Jørn Utzon.

Salesforce World Tour Sydney

Client:
Eat the Elephant
Location:
International Convention Centre Sydney

We built the custom keynote stage for Salesforce World Tour Sydney, delivering a premium centrepiece for one of Australia's leading technology conferences.

House of Woodford Reserve – Melbourne Fashion Festival

Client:
Today the Brave
Location:
Royal Exhibition Building, Carlton, VIC

Located directly outside the Royal Exhibition Building in Carlton, the House of Woodford Reserve was designed to create a premium hospitality experience for guests attending Melbourne Fashion Festival.

Dusk Pop-Up Stores

Location:
Westfield Booragoon & Westfield Carousel, Perth, WA

The Christmas trading period is one of the busiest and most important times of the year for retailers, making every store launch an opportunity to engage customers and drive sales.

Our Crafted Process

Our carefully crafted, step-by-step process (with detailed timelines, designs broken down into bite-sized pieces, to make decision making simple and easy) is designed to bring you inside the process you're usually shut out of… so instead of getting "she'll be right", you get clarity, order and reassurance… every step of the way.

01

Brief

01

Your commercial fitout vision starts the journey.

Impressive design concepts don't always fit commercial budgets, and we see that regularly. We collaborate with you to develop the fitout until the spatial design, the budget allocation and the opening timeline all align.
Woman with wavy hair points at notebook while two others sketch and write at table with a potted plant.
02

Plan

02

We document everything upfront, so your fitout isn't left open to interpretation.

Our design and joinery team specifies every fixture, finish and custom element while your project manager translates the technical details into clear language. You'll never be uncertain about what's being fabricated, why choices are being made or what each phase involves.
03

Production

03

Two streams run concurrently. Custom joinery fabrication and site coordination.

While our joinery team builds every custom piece in the workshop, your project manager coordinates the installation plan with you. Site access schedules, services coordination, fixture sequencing, handover timelines. Everything is confirmed before installation begins.
04

Install

04

We arrive at your commercial space ready to install.

Installation starts in our joinery workshop, not at your premises. We fabricate and test-fit every component to ensure precision, transport everything securely and brief our installation crew on the complete sequence. When we arrive at your space, installation runs smoothly from start to finish.
Giant Prada perfume bottle display in a shopping mall with Emporio Armani and Prada stores nearby.
05

Pack

05

After handover, your space is ready for operation.

Once installation completes and final checks are done, we hand over your finished commercial space ready for business. You walk into a fully functional fitout delivered exactly as specified, with everything tested and ready to perform.

Questions

Find answers to
common questions.

What is a commercial fitout?

A commercial fitout is the interior design and construction process that transforms an empty commercial space into a fully functional, branded environment for offices, hospitality venues, retail stores, or service businesses.

What's the difference between a fitout and custom joinery?

A fitout is the complete interior build including walls, flooring, electrical, and fixtures. Custom joinery refers specifically to bespoke cabinetry, shelving, counters, and timber elements within that space.

What types of commercial spaces do you fit out?

We fit out offices, cafes, restaurants, bars, salons, showrooms, co-working spaces, retail stores, and hospitality venues across commercial and mixed-use developments.

Do you deliver commercial fitouts Australia-wide?

Yes. We manage commercial fitout projects across Australia from our Sydney workshop, coordinating design, fabrication, site works, compliance, and installation for spaces in all major cities and regions.

How is a Traction fitout different from a standard shopfit?

We bring experience from brand activations, events, and custom builds into commercial spaces. You get creative problem-solving, structural engineering expertise, and builds designed for impact and durability.

How long does a commercial fitout take?

Timeframes vary based on space size, complexity, and approvals. Most commercial fitouts take 4–12 weeks from design approval to completion, including construction, joinery installation, and final handover.

Do you handle compliance, approvals and landlord requirements?

We work with you to manage compliance and engineering certifications to ensure your fitout meets the right standards.

Can your team handle both the design and the fitout?

We can refine and develop your initial design concept, working with you to resolve details and prepare construction-ready plans. Alternatively, we can build directly from your architect's finished drawings.

How is pricing structured for a commercial fitout?

We work with you to align your fitout vision with budget and business timeline, then provide a quote and build strategy covering design development, materials, joinery, construction, and installation.

A build

process

Designed

for you

Let's build something that makes everything else look better.

The next step is easy. Just bring us your plans.

Architectural front elevation drawing with dimensions and a sunburst design above the structure.