Location
-
Melbourne

Events & Brand Activations Melbourne. Design, Build and Install

Custom fabrication and premium hire pieces for brand activations, events and pop-ups, guided by a process that keeps you informed, in control and confident at every stage.

Start a project

Ready to Build in Melbourne.

Melbourne is one of Australia's most active markets for experiential brand marketing, and one of the most competitive. Retail precincts like Bourke Street Mall, Chadstone Shopping Centre, and Chapel Street draw enormous foot traffic, and brands working in these environments need builds that perform under pressure.

Traction Studio is Sydney-based with extensive Melbourne experience. Your activation is fabricated in our 1200sqm workshop, quality-checked in person, then delivered and installed by the same team that built it. We travel to Melbourne to deliver the same precision and craft you'd expect from a local team.

Start a project
See our work

Melbourne Activation Services

Wow your customers with something they haven’t seen before. Provide them with an engaging and interactive activation in a prestige environment.

Create something people can only experience here, in this moment. Fully custom pop up shops built from scratch to reflect your brand and fit any space.

Pop Ups

From large scale outdoor structures to fully immersive indoor environments, custom event structures that make your brand impossible to ignore and impossible to forget.

Custom Structures

In a room full of competing stands, yours needs to be the one people stop at. This doesn't happen by luck, it's by design. Custom expo stands, built to own the room.

Expo Stands

The most powerful brand moment is when someone experiences your product for the first time. Custom sampling stations and bar carts built to create that moment.

Sampling Stations & Bar Carts

Modular structures give you speed. We give them personality. Shipping containers, Space Cubes, Growblox transformed to look completely on-brand.

Modular Structure Fitouts

Set building for television, theatre, film and live events. For when the deadline just can't move.

Staging

Global Brands. Melbourne Projects.

Our carefully crafted, step-by-step process (with detailed timelines, designs broken down into bite-sized pieces, to make decision making simple and easy) is designed to bring you inside the process you're usually shut out of… so instead of getting "she'll be right", you get clarity, order and reassurance… every step of the way.

Start a project
Services

Sydney Workshop, Melbourne Delivery

Fabricated in our Sydney workshop and delivered to Melbourne with full installation support.

Pre-Planned Site Coordination

We coordinate site access, logistics and installation timing to ensure smooth delivery to your Melbourne venue.

Installed by the Team Who Built It

The same team that fabricates your build in our workshop travels to Melbourne to install it, ensuring nothing gets lost in translation.

01
OUR COMPLETED BUILDS

Concierge Agency

For Birkenstock's 250th anniversary, Concierge Agency and Traction Studio built a three-day Sydney pop-up rated best in class and showcased to global markets.

See our work
Custom gallery build celebrating 250 years of Birkenstock at a Sydney pop-up event

35 Degrees North

One day, one live broadcast, one chance to bring two merged global beverage brands to life — and a build the client refused to dismantle.

See our work
Custom stage and product displays built for a global beverage merger launch event in Sydney

Today the Brave

When Woodford Reserve's Melbourne Fashion Festival activation needed to be more premium on the same budget, Today the Brave's Imelda Hodson called Traction Studio.

See our work
Woodford Reserve brand activation bar build at the Melbourne Fashion Festival

Just some of our work in Melbourne

House of Woodford Reserve – Melbourne Fashion Festival
Location:
Royal Exhibition Building, Carlton, VIC
Client:
Zoo Republic
Brand:
Woodford Reserve

Located directly outside the Royal Exhibition Building in Carlton, the House of Woodford Reserve was designed to create a premium hospitality experience for guests attending Melbourne Fashion Festival.

Working with Today the Brave, Traction Studio fabricated and installed multiple custom-built elements while coordinating closely with agency and event stakeholders. Managing the project from fabrication through to installation provided the client with a single point of contact and confidence that everything would be delivered on schedule.

"We have complete trust and confidence in the Traction Studio team from start to finish. From Bart during the quoting phase through to Dean managing the project and Chris onsite, everyone is proactive, solutions-focused and incredibly easy to work with.

Our Melbourne projects often involve tight timelines and multiple stakeholders, so having a team we can rely on makes a huge difference. Communication is always excellent, challenges are dealt with quickly and nothing ever feels like too much trouble.

The quality was exceptional and, most importantly, our client was thrilled with the result. That's why we continue to work with Traction Studio on projects around the country."

Imelda Hodson
Experience Director
Umami Papi Pop-Up Activation
Location:
Chadstone Shopping Centre, Melbourne, VIC
Client:
Unami Papi
Brand:
Umami Papi

Launching an online brand into a physical retail environment for the first time is a significant milestone.

For its debut retail activation at Chadstone Shopping Centre, Umami Papi engaged Traction Studio to create a custom display that introduced the brand to customers in one of Australia's most competitive retail destinations. The team worked closely with the client to provide practical advice, manage production and ensure the project remained aligned with both budget and brand objectives.

‍

"This was our first offline activation for Umami Papi, so finding the right fabrication partner was incredibly important.

Traction Studio was competitive on price, easy to work with and genuinely invested in helping us get the best result possible. Throughout the process, the team was responsive, professional and happy to guide us through decisions we hadn't faced before as a brand.

The display looked fantastic, attracted plenty of attention and received countless compliments over the weekend. We'd absolutely recommend Traction Studio and already have."

Ethan Yong
Founder & CEO

They got Traction.
Here's what they said.

"The team were responsive, supportive and went above and beyond to help Guide Dogs bring everything together for our biggest day of the year."
Tori Larosa
Event Manager Brand & Campaigns, Guide Dogs
"Traction are a dream to work with, the team are excellent at what they do and have provided invaluable help in the production of our assets."
Joshua Niewand
Director of Operations
Thank you so much for your patience and persistence with all the MNR elements; and the crew onsite — they were absolutely amazing and a real good bunch of peeps.
Liz Sullivan
Producer
"Bart's estimate was detailed and thoughtful, which gave us real confidence when going back to the client. Outstanding communication throughout."
Camilla Yates
Senior Event & Operations Manager
"It’s always clear that the team cares about our projects and wants them to be a success. That’s evident in the service and customer care we receive every time we work with them."
Matthew Teale
Technical Production Manager
"They are incredibly professional, courteous and very inventive. No task too big or small, great people and very approachable."
Scott Ogier
Director
"The build quality and finishes were excellent, exactly what you need when delivering for a high-profile brand like LEGO. The scale of this project was significant and the team handled every challenge with expertise."
Karina Zheng
Event Producer
"Traction have done an excellent job. Solutions-focused and determined to make it happen – where others said too hard, they found a way."
Matthew Teale
Technical Production Manager
"A great experience from the initial meeting all the way through to build. The finished product looked incredible."
Natalie Russo
Marketing Communications Manager, Blum
"Traction are a delight to work with and always solution driven, they make the impossible possible."
Indi Tharmanayagam
Senior Producer, The World Of
"Great processes and great communication throughout. Everything went exactly to plan."
Jesse Clarke
Innovation & R&D Manager, Pro Clima Australia
Now that I've installed the pop-up and am running my perfume business, I couldn't be happier with the result. Everything was locally made, making communication smooth and tailored to my needs.
Damien Madier
Founder
"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Benjamin Brockman
Lighting Designer
"From the clear planning process to the 3-day turnaround, the builders were the BEST. In love with what they created in my space."
Cushla Parsemain
Director
"The quality of Traction's products is unparalleled. Meticulous attention to detail and creative flair that elevated the entire project."
Tara Beautyman
Place Activation & Programming Manager, NSW Department of Planning, Housing & Infrastructure
"They went above and beyond to deliver high-quality builds on time and on budget. Highly recommend for any event or custom build."
Bella Green
Brand Experience Director, Hutton House
"Traction delivers premium event builds. Their work is always of a high standard and staff are an absolute pleasure to deal with."
Candice Dobbie
Senior Event Producer, Emotive
"Traction Studio is our go-to production partner. Pete is amazing, Heather provides fantastic support. Hands down one of the best."
Carl Stanley-Jones
Senior Account Director, Curious Nation
"The whole process was seamless, from Bart who quoted the job to Dean who was our project manager. Client feedback was really positive."
Stephanie Andrews
Event Producer
"In 7 years of doing the Sydney Mardi Gras parade, this was our organisation's best ever float. Highly recommend Traction."
Anthony Orman
Manager of Executive Support, St Vincent’s Hospital Sydney

Planning a project in Melbourne?

We would love to chat.

Start your project
Architectural front elevation drawing with dimensions and a sunburst design above the structure.