Services
Event & Brand Activations
Modular Structure Fitouts

Modular Structure Fitouts

Whether it's a shipping container fitout, a Space Cube, a Growblox or any other modular building system, we design and build custom interiors that transform prefabricated structures into premium branded environments for agencies, brands and event managers.

The box is just the starting point. The fitout is what gives it shape.

Fitting out a shipping container, Space Cube or Growblox structure presents challenges that traditional builds don't face. Fixed dimensions that can't be adjusted. Wall systems that need special mounting. Limited access that makes installation harder.

Transforming these modular structures into branded spaces requires custom joinery designed for exact dimensions, quality finishes that elevate the industrial aesthetic, and installation expertise that works within the constraints of prefabricated boxes.

That's what our crafted process delivers. Every modular fitout is designed specifically for your container, cube or structure, fabricated to fit perfectly and installed to look completely on-brand. The base structure disappears, and your brand takes centre stage.

Defined by the details

Our modular event structures…

Fenty Beauty Markette Pop-Up

Client:
Myer
Location:
Pitt Street Mall, Sydney

We transformed a modular structure into the Fenty Beauty Markette, delivering a custom pop-up designed to engage shoppers and celebrate the Myer launch.‍

Vivid Sydney Dreamscape

Client:
32 Hundred Lighting
Location:
East Circular Quay, Sydney

We transformed a modular structure into the interactive control room for Vivid Sydney's Dreamscape installation, where visitors used touchscreen technology to control the lighting across Circular Quay.

Facebook AdWeek Experience

Client:
Facebook
Location:
Luna Park, Sydney

We transformed a shipping container into a custom activation space for Facebook AdWeek, providing the backdrop for interactive brand experiences.

Wotif Great Summer Escape

Client:
Vinyl Media
Location:
Martin Place, Sydney & Queensbridge Square, Southbank, Melbourne

We transformed a modified shipping container into the Wotif Great Summer Escape, creating a multi-sensory pop-up experience that inspired Australians to plan their next holiday.

Hismile Styling Bar

Client:
Semi Permanent
Location:
Pitt Street Mall, Sydney

We transformed a modular structure into Hismile's Styling Bar, featuring custom joinery, architectural fascias, branded walls and an engaging customer experience.

Vodafone VIP Lounge

Client:
Those That Do
Location:
Coolangatta Beach, Gold Coast

We delivered the VIP venue for Vodafone's Out 2 Lunch Festival, creating a premium modular hospitality space overlooking the beachfront.

HOKA FlyLab

Client:
Emotive Agency
Location:
Pitt Street Mall, Sydney

We transformed a modular structure into the HOKA FlyLab, creating an immersive brand experience for runners in the heart of Sydney.

Adobe SXSW Sydney

Client:
Moreton Hire
Location:
Tumbalong Park, Sydney

We partnered with Moreton Hire to build Adobe's SXSW Sydney exhibition experience, featuring illuminated archways, custom counters and modular feature walls.

lululemon Print Shop

Client:
The Event Space
Location:
Pitt Street Mall, Sydney

At the lululemon Print Shop, runners and supporters could customise their Sydney Marathon kits and create cheer signs to rally their crew.

Our crafted process

Transforming a prefabricated structure into a branded space is a creative challenge, but it doesn't have to be an anxious one. Our carefully crafted, step-by-step process (with detailed timelines, designs broken down into bite-sized pieces, to make decision making simple and easy) is designed to bring you inside the process you're usually shut out of… so instead of getting "she'll be right", you get clarity, order and reassurance… every step of the way.

01

Brief

01

We start by understanding your structure fitout needs.

Ambitious fitout designs don't always match budgets, and that happens all the time. We work through the concept with you until the design, the cost parameters and the activation schedule all come together.
02

Plan

02

We map out every detail upfront, so your fitout isn't improvised onsite.

Our joinery team specifies every element and branded finish while your project manager explains each step in straightforward terms. You'll never be guessing what's being manufactured, why decisions are being made or what comes next in the process.
03

Production

03

Two things happen concurrently. Workshop fabrication and install coordination.

While our workshop team fabricates all your custom joinery and dressings, your project manager organises the fitout logistics with you. Delivery, site access windows, installation sequences, onsite coordination. Everything is scheduled before the base structure arrives.
04

Install

04

We arrive to fit out your structure completely prepared.

Fitout preparation happens in our workshop first, not onsite. We build and test every component to ensure perfect fit, pack everything for safe transport and run through the installation plan with our crew. When we arrive onsite, we're ready to transform your structure efficiently.
05

Pack

05

Once your campaign finishes, we strip out and remove the fitout.

When your modular activation wraps and it's time to move on, our team returns to remove all the custom joinery and restore the structure. You're left with a successfully executed fitout and the shell returned as required.
Gina Vandeleur
Senior Producer
Weave

Weave is an experiential agency delivering creative brand experiences, events and activations for Australian and global brands.

“Our clients trust us to deliver consistently exceptional results, so it was important to choose a partner known for quality. We look forward to every collaboration with Traction.”
Ebony West
Brand Experience Specialist
MECCA

MECCA is one of Australia's leading beauty retailers, offering a curated range of the world's most sought-after beauty brands and products.

"One of our most trusted build partners. Across multiple MECCA activations, they've delivered with minimal oversight, hitting the ground running every single time."

Questions

Find answers to
common questions.

What is a modular structure fitout?

A modular structure fitout is a custom interior build for pre-fabricated modular buildings, transforming blank structures into fully branded, functional spaces for events, retail, offices, or activations.

Which modular event building systems do you fit out?

We fit out all major modular systems including shipping containers, Space Cubes, Groblox and custom modular event buildings from leading suppliers across Australia.

What's the difference between a modular structure fitout and a shipping container fitout?

Both involve interior customisation, but modular structures are purpose-built event buildings while shipping containers are repurposed cargo units. Fitout approaches vary based on structure type and intended use.

Can you fit out a modular structure I already own, or do you supply both?

We can do both. If you already own or hire a modular structure, we'll fit it out. Alternatively, we can source the structure and deliver a complete turnkey solution.

Do you build the modular structures, or do you only offer the fitout?

This service specialises in fitouts and partners with suppliers to source modular units. If your design doesn't suit modular structures, we can build a custom event structure instead. Custom Event Structures

Do you deliver modular fitouts Australia-wide?

Yes. We coordinate modular structure sourcing, fitout fabrication, delivery, and installation across Australia from our Sydney workshop, managing logistics and on-site setup for projects nationwide.

Can a modular fitout be reused or refreshed across multiple events?

Yes. Modular fitouts are designed to be durable and adaptable. Interiors can be refreshed with updated branding, reconfigured for different layouts, or stored between events for reuse.

How long is the typical lead time for a modular structure fitout?

Lead times depend on fitout complexity and modular structure availability. Most modular fitouts require 2–8 weeks from concept approval to completion, though timelines can be adjusted as needed.

How is pricing structured for a modular fitout?

We work with you to balance your fitout vision with budget and timeline, then provide a quote and build strategy covering structure sourcing, interior design, materials, and installation.

A build

process

Designed

for you

Ready to work with a builder who makes the fitout the least of your worries?

The next step is easy. Just bring us your brief.

Architectural front elevation drawing with dimensions and a sunburst design above the structure.