Design

Every great build starts on paper

Our in-house design team turns briefs into precise plans: 3D visualisations, technical drawings, and material specs before a single nail is driven.

How it works

The Design Pack

We shape your ideas around your actual budget, eliminating financial guesswork so you can build with total confidence.

Revised Concept Drawings

Early concept drawings that balance your idea with your budget, establishing a clear direction before we develop the full design.

3D Visualisations 
& Renderings

3D renders that bring the approved concept to life, giving everyone a clear picture of what's being allowed for in the quote before each element is ticked off.

Material Selection & Budget Alignment

Final specifications covering material choices, the build timeline and budget alignment, giving you complete certainty before a single thing gets made.

Defined by the Details

Sketches, renders, and drawings that show our work, revealing the before and after.

Fenty Beauty Markette Pop-Up

Client:
Myer
Location:
Pitt Street Mall, Sydney

We transformed a modular structure into the Fenty Beauty Markette, delivering a custom pop-up designed to engage shoppers and celebrate the Myer launch.‍

MECCA x ELEMIS Cleansing Lab

Client:
MECCA
Location:
Guilfoyle Park, Double Bay, Sydney

We transformed a modular structure into the MECCA x ELEMIS Cleansing Lab, creating a premium skincare experience complete with consultation and treatment spaces.

JD x Nike Grand Duffle

Client:
And People
Location:
Sydney Olympic Park, Sydney

Visitors won more than 3,000 prizes from an oversized Nike duffle bag built for JD Sports' NRL Grand Final activation.

01

Visualisation

Design

Making it Visual

With the initial concept approved, we develop detailed renders, so every stakeholder can see exactly what the finished build will look like.
Smiling woman with glasses and light brown hair in yellow blouse talking to another person.
02

Design

Plan

We plan it properly, so nothing gets lost in translation.

While our drafting team specifies every detail of the build, your dedicated project manager is translating the process into language that makes sense, so you're never left wondering what's happening, why it's happening or what comes next.
03

Ready

Prep

Two things get built at this stage. The build scope and the install strategy.

While our team builds everything in the workshop, your project manager is building the install plan with you. Logistics, access, scheduling, supplier coordination. Nothing gets figured out on the day.
Camilla Yates
Senior Event & Operations Manager

The Event Space delivers corporate events, conferences and brand experiences for organisations across Australia.

"Bart's estimate was detailed and thoughtful, which gave us real confidence when going back to the client. Outstanding communication throughout."
Stephanie Andrews
Event Producer

Team Event is a leading event production agency, delivering bespoke events through creative direction, design and end-to-end production.

"The whole process was seamless, from Bart who quoted the job to Dean who was our project manager. Client feedback was really positive."

Questions

Find answers to
common questions.

What's included in a Traction Studio design pack?

A design pack includes concept sketches, 3D renders, technical drawings, material specifications, engineering plans, and detailed scope documentation prepared for quoting, approvals, and fabrication or construction.

Can I use Traction for design only, or do I have to build with you?

You can use our design service standalone. We'll deliver construction-ready plans and documentation that you can take to any builder. Or we can handle both design and fabrication for you.

How is your design service different from an architect's?

We specialise in event, activation, and experiential design with an engineering focus. Our designs are built for fabrication, installation, and real-world use, not just architectural vision or compliance documentation.

Can you work from a rough sketch?

Yes. We can take a rough sketch, napkin drawing, mood board, or verbal brief and develop it into a fully resolved design with technical drawings, renders, and specifications.

Do you work with clients Australia-wide?

Yes. We collaborate with clients across Australia remotely, coordinating design development through video calls, shared files, and digital reviews. Final designs are delivered ready for fabrication or construction anywhere.

Will my design be scoped to fit my budget?

Yes. We work with you to understand your budget constraints upfront, then design within those parameters. Our goal is to maximise impact while keeping the project financially viable.

Do I own the design files at the end?

Yes. Once the design engagement is complete and paid, you receive all design files including CAD drawings, 3D models, renders, and technical documentation. The intellectual property is yours.

How long does the design process take?

Design timelines vary based on project complexity and revision rounds. Most design engagements take 2–6 weeks from initial brief to final documentation, including concept development, feedback, and refinements.

How is pricing structured for a design engagement?

Design pricing is based on project scope, complexity, and deliverables required. We provide a quote covering concept development, technical drawings, renders, revisions, and final documentation before work begins.

A build

process

Designed

for you

Got a concept that needs scoping out?

We know what works. Send us your brief and we'll craft the plan.

Architectural front elevation drawing with dimensions and a sunburst design above the structure.