Our work

The builds that speak louder than words.

Our portfolio of work built across retail, marketing campaigns, events and entertainment. All from one crafted process.

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Recent Projects

Projects that gained traction.

Muscle Republic Sun Run

Client:
Muscle Republic
Location:
Manly Beach, Sydney

A high-impact event retail experience delivered for Muscle Republic's Sun Run activation at Manly Beach, combining branded elements and practical solutions from Traction Hire.

Kulani Kinis Swimwear Pop-Up

Client:
Kulani Kinis
Location:
Paddington, Sydney

A vibrant pop-up retail environment created for Kulani Kinis in Paddington, with functional hire solutions from Traction Hire supporting a polished and engaging shopping experience.

Napoleon Perdis Brand Relaunch

Client:
Napoleon Perdis
Location:
Surry Hills, Sydney

Furniture and display pieces hired through Traction Hire, together with oversized custom cosmetic tins by Traction Build, created a premium setting for the Napoleon Perdis brand relaunch.

GE VERNOVA Flooring

Client:
Ten Hats Agency
Location:
Four Seasons, Sydney

Modular flooring hired through Traction Hire provided a premium base for the GE Vernova display, supporting a clean and professional presentation space.

Seven Theatre Staging

Client:
Greyboy Entertainment

Custom staging created for SEVEN, delivering an unforgettable onboard entertainment experience for cruise audiences across multiple ships over eight successful years.

Blanc de Blanc Stage

Client:
Strut n Fret
Location:
The Grand Electric, Surry Hills

A visually captivating stage environment created for Blanc de Blanc, enhancing the show's energetic atmosphere through bold design and interactive lighting effects.

Richard III Staging

Client:
Bell Shakespeare
Location:
Sydney Opera House, Sydney

Immersive theatrical staging created for Bell Shakespeare's Richard III, supporting a powerful storytelling experience through dramatic design, atmosphere and audience engagement.

Amadeus Staging

Client:
Opera Australia
Location:
Sydney Opera House, Sydney

Premium staging delivered for Opera Australia's Amadeus, helping bring an ambitious theatrical production to life on one of Australia's most iconic stages.

Norwegian Cruise Line Velvet Stage

Client:
Norwegian Creative Studios
Location:
Sydney, Australia

A visually striking stage experience created for Norwegian Cruise Line, designed to captivate audiences and elevate onboard entertainment performances.

Simone Starikov
Account Director

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

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"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Benjamin Brockman
Lighting Designer

Newington College is one of Australia's leading independent schools, renowned for its commitment to excellence in education, sport and co-curricular programs.

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"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Pamela Prineas
Account Director

Polite Playground is a creative agency specialising in immersive brand experiences, activations and interactive installations.

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"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."

Make it Happen Now

Every project starts with a conversation. Share your brief and we'll show you what's possible.

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.