Our work

The builds that speak louder than words.

Our portfolio of work built across retail, marketing campaigns, events and entertainment. All from one crafted process.

Start a project
View case studies

Recent Projects

Projects that gained traction.

Fenty Beauty Markette Pop-Up

Client:
Myer
Location:
Pitt Street Mall, Sydney

We transformed a modular structure into the Fenty Beauty Markette, delivering a custom pop-up designed to engage shoppers and celebrate the Myer launch.‍

Vivid Sydney Dreamscape

Client:
32 Hundred Lighting
Location:
East Circular Quay, Sydney

We transformed a modular structure into the interactive control room for Vivid Sydney's Dreamscape installation, where visitors used touchscreen technology to control the lighting across Circular Quay.

Facebook AdWeek Experience

Client:
Facebook
Location:
Luna Park, Sydney

We transformed a shipping container into a custom activation space for Facebook AdWeek, providing the backdrop for interactive brand experiences.

Hismile Styling Bar

Client:
Semi Permanent
Location:
Pitt Street Mall, Sydney

We transformed a modular structure into Hismile's Styling Bar, featuring custom joinery, architectural fascias, branded walls and an engaging customer experience.

HOKA FlyLab

Client:
Emotive Agency
Location:
Pitt Street Mall, Sydney

We transformed a modular structure into the HOKA FlyLab, creating an immersive brand experience for runners in the heart of Sydney.

Adobe SXSW Sydney

Client:
Moreton Hire
Location:
Tumbalong Park, Sydney

We partnered with Moreton Hire to build Adobe's SXSW Sydney exhibition experience, featuring illuminated archways, custom counters and modular feature walls.

lululemon Print Shop

Client:
The Event Space
Location:
Pitt Street Mall, Sydney

At the lululemon Print Shop, runners and supporters could customise their Sydney Marathon kits and create cheer signs to rally their crew.

BASSIKE David Jones Pop-Up

Client:
Samuel J. Willett
Location:
David Jones, Sydney

A refined luxury retail experience created for BASSIKE at David Jones, combining Traction Hire solutions with custom detailing by Traction Build for a premium finish.

SanDisk Creator Series Pop-Up

Client:
The Gap Agency
Location:
Westfield Bondi Junction, Sydney

An immersive Creator Series pop-up designed to encourage customer interaction and social sharing, featuring premium activation solutions from Traction Hire.

Simone Starikov
Account Director

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

View all
"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Benjamin Brockman
Lighting Designer

Newington College is one of Australia's leading independent schools, renowned for its commitment to excellence in education, sport and co-curricular programs.

View all
"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Pamela Prineas
Account Director

Polite Playground is a creative agency specialising in immersive brand experiences, activations and interactive installations.

View all
"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."

Make it Happen Now

Every project starts with a conversation. Share your brief and we'll show you what's possible.

Start your project
Architectural front elevation drawing with dimensions and a sunburst design above the structure.