Our work

The builds that speak louder than words.

Our portfolio of work built across retail, marketing campaigns, events and entertainment. All from one crafted process.

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Recent Projects

Projects that gained traction.

Clé de Peau Beauté Australian Launch

Client:
Stella & Co
Location:
Curzon Hall, Sydney

Custom luxury sampling station fabricated for the Clé de Peau Beauté Australian launch, combining premium finishes with practical functionality for a seamless guest experience.

HCF Pop-Up Kiosk

Client:
HCF
Location:
Wollongong Central, Wollongong

A seamless temporary retail solution allowing HCF to continue trading throughout their Wollongong store refurbishment, with a fully branded customer experience delivered by Traction Hire.

UniSuper Graduation Photo Moment

Client:
Campus Group
Location:
Deakin University, Geelong

A branded graduation moment designed for UniSuper, creating memorable photo opportunities for graduates across universities nationwide.

Vodafone VIP Lounge

Client:
Those That Do
Location:
Coolangatta Beach, Gold Coast

We delivered the VIP venue for Vodafone's Out 2 Lunch Festival, creating a premium modular hospitality space overlooking the beachfront.

NRMA Boat & Fishing Show Exhibition Stand

Client:
Funkified Events & Productions
Location:
Adelaide Showground, Adelaide

We built a reusable exhibition stand for NRMA at the SA Boat & Fishing Show, incorporating interactive displays for use across multiple national events.

Woodford Reserve Spectacle of the Senses Bar

Client:
Zoo Republic
Location:
28 Skybar Lounge, Crown Melbourne

Custom tasting station fabricated for the Woodford Reserve Spectacle of the Senses experience, blending premium craftsmanship with an immersive whisky tasting journey.

Wotif Great Summer Escape

Client:
Vinyl Media
Location:
Martin Place, Sydney & Queensbridge Square, Southbank, Melbourne

We transformed a modified shipping container into the Wotif Great Summer Escape, creating a multi-sensory pop-up experience that inspired Australians to plan their next holiday.

lululemon License to Train

Client:
The Event Space
Location:
Brookfield Place, Sydney

We fabricated custom high-gloss plinths and window displays for lululemon's License to Train campaign, creating a bold retail activation at Brookfield Place.

JD x Nike Grand Duffle

Client:
And People
Location:
Sydney Olympic Park, Sydney

Visitors won more than 3,000 prizes from an oversized Nike duffle bag built for JD Sports' NRL Grand Final activation.

Simone Starikov
Account Director

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

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"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Benjamin Brockman
Lighting Designer

Newington College is one of Australia's leading independent schools, renowned for its commitment to excellence in education, sport and co-curricular programs.

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"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Pamela Prineas
Account Director

Polite Playground is a creative agency specialising in immersive brand experiences, activations and interactive installations.

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"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.