Our work

The builds that speak louder than words.

Our portfolio of work built across retail, marketing campaigns, events and entertainment. All from one crafted process.

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Recent Projects

Projects that gained traction.

Dusk Pop-Up Stores

Location:
Westfield Booragoon & Westfield Carousel, Perth, WA

The Christmas trading period is one of the busiest and most important times of the year for retailers, making every store launch an opportunity to engage customers and drive sales.

UniSuper Graduation Shell - Canberra

Client:
Campus Group
Location:
National Convention Centre Canberra, Canberra ACT

Originally designed and fabricated by Traction Studio, the UniSuper Graduation Shell was created to provide a premium backdrop for graduation photography and celebrations at universities across Australia. Designed for repeated use across graduation ceremonies nationwide, the shell continues to support university events years after its original construction.

PenTen Land Forces Canberra Exhibition Stand

Client:
SUWITO
Location:
National Convention Centre Canberra, ACT

Major defence and technology exhibitions are high-pressure environments where every interaction counts. For PenTen, the objective was to create a professional exhibition presence that could support product demonstrations, customer meetings and business development conversations throughout one of Australia's leading defence industry events.

O&M Haircare Signage Installation

Client:
O&M Haircare
Location:
Gwinganna Lifestyle Retreat, Gold Coast Hinterland, QLD

Located within the award-winning Gwinganna Lifestyle Retreat, this project required custom signage that complemented the surrounding environment while maintaining a strong brand presence.

House of Woodford Reserve – Melbourne Fashion Festival

Client:
Today the Brave
Location:
Royal Exhibition Building, Carlton, VIC

Located directly outside the Royal Exhibition Building in Carlton, the House of Woodford Reserve was designed to create a premium hospitality experience for guests attending Melbourne Fashion Festival.

Umami Papi Pop-Up Activation

Location:
Chadstone Shopping Centre, Melbourne, VIC

Launching an online brand into a physical retail environment for the first time is a significant milestone.

KFC Original Crispery

Client:
Those That Do
Location:
Crown Street, Darlinghurst, Sydney

The Original Crispery pop-up in Sydney. A world-first pop-up complete with objects made with a realistic breaded effect, and crispy effect entry.

MECCA MAX Mardi Gras Float

Client:
Team Event
Location:
Oxford Street, Sydney

We fabricated the MECCA MAX Mardi Gras float for the Sydney Gay and Lesbian Mardi Gras Parade, delivering a premium custom build for the vibrant cosmetics brand.

Optus Fly Free Mardi Gras Float

Client:
Emotive
Location:
Oxford Street, Sydney

We fabricated the Optus Fly Free Mardi Gras float for the Sydney Gay and Lesbian Mardi Gras Parade, featuring the campaign's iconic rainbow lorikeet.

Simone Starikov
Account Director

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

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"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Benjamin Brockman
Lighting Designer

Newington College is one of Australia's leading independent schools, renowned for its commitment to excellence in education, sport and co-curricular programs.

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"Traction delivered an exceptional set piece as the main feature of our school production of The 39 Steps. A standout result."
Pamela Prineas
Account Director

Polite Playground is a creative agency specialising in immersive brand experiences, activations and interactive installations.

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"Immersive, cinematic, and unmistakably Netflix. Traction translated a bold creative idea into a beautifully crafted, high-impact experience."

Make it Happen Now

Every project starts with a conversation. Share your brief and we'll show you what's possible.

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Architectural front elevation drawing with dimensions and a sunburst design above the structure.