Services
Custom Joinery & Fitouts
Commercial Fitout

Every great build starts on paper

The Design Pack

We shape your ideas around your actual budget, eliminating financial guesswork so you can build with total confidence.

Our in-house design team turns briefs into precise plans: 3D visualisations, technical drawings, and material specs before a single nail is driven.

Revised Concept Drawings

Early concept drawings that balance your idea with your budget, establishing a clear direction before we develop the full design.

3D Visualisations & Renderings

3D renders that bring the approved concept to life, giving everyone a clear picture of what's being allowed for in the quote before each element is ticked off.

Material Selection & Budget Alignment

Final specifications covering material choices, the build timeline and budget alignment, giving you complete certainty before a single thing gets made.

Defined by the Details

See what we've built from the ground up.

Afterpay Edit Collection

Client:
Afterpay
Location:
Chatswood Chase Shopping Centre, Sydney

We delivered the fit-out for Afterpay's Edit Collection concept store, creating an immersive retail environment showcasing Australia's emerging fashion brands.

Microsoft Copilot Launch

Client:
Eat the Elephant
Location:
Microsoft Experience Centre, Westfield Sydney

We built a bespoke retail activation for the Microsoft Copilot launch at Westfield Sydney, featuring premium custom displays for a global campaign.

LEGO DreamZzz & Spring Fairground

Client:
Rockstar Management
Location:
Lego Store, Pitt Street Mall, Sydney

We fabricated custom display elements for LEGO DreamZzz and Spring Fairground, including bespoke set displays, a handmade Ferris wheel and premium retail fixtures for Sydney's LEGO Store.

lululemon License to Train

Client:
The Event Space
Location:
Brookfield Place, Sydney

We fabricated custom high-gloss plinths and window displays for lululemon's License to Train campaign, creating a bold retail activation at Brookfield Place.

Kaplan Homes Interactive Kiosk

Client:
Kaplan Homes
Location:
Westfield Liverpool, Sydney

We built a custom interactive sales kiosk for Kaplan Homes, featuring integrated touchscreens that allowed customers to explore home designs and personalise their future home.

Clinique Skinnovation Lab

Client:
Team Event
Location:
International Convention Centre Sydney

We created the custom Clinique Skinnovation Lab, delivering an immersive retail environment for product discovery at Beauty Expo Australia.

Guilles Salon Refurbishment

Client:
Guilles Salon
Location:
Newtown, Sydney

We transformed Guilles Salon in just three days with bespoke joinery and premium finishes, creating a warm and contemporary client experience with minimal disruption to the business.

Tiffany & Co. Collection Launch

Client:
Kat & Co
Location:
Sydney

We fabricated an oversized Tiffany & Co. bracelet sculpture and custom fluted cabinet facades to showcase the brand's latest collection.

BROOKI Airport Kiosk

Client:
BROOKI
Location:
Sydney Airport, Sydney

We built a custom kiosk for BROOKIE Bake House at Sydney Airport, combining soft curves, warm finishes and premium detailing to create an inviting retail space.

Innocent Bystander Pop-Up Cellar Door

Client:
Made by Weave
Location:
Babylon Rooftop, Sydney

We transformed part of Babylon Rooftop into the Innocent Bystander Pop-Up Cellar Door with custom vinyl wraps, signage, floor graphics, LED lighting and feature finishes.

Our Crafted Process

Our structured process eliminates build anxiety by breaking down designs and timelines into clear, simple choices.

01

Brief

01

Brief

We refine your brief together until the creative vision, budget, and timeline match perfectly.
02

Plan

02

Plan

We refine your brief together until the creative vision, budget, and timeline match perfectly.
03

Production

03

Production

We refine your brief together until the creative vision, budget, and timeline match perfectly.
04

Install

04

Install

We refine your brief together until the creative vision, budget, and timeline match perfectly.
05

Pack

05

Pack

We refine your brief together until the creative vision, budget, and timeline match perfectly.
National Activations Manager
ARN Media
Kerry Gregory

ARN is one of Australia's leading audio entertainment companies, home to some of the country's biggest radio stations, podcasts and live experiences.

"Premium build delivered on time and within budget. Their ability to problem-solve under pressure was second to none."
Account Director
The Concierge Agency
Maddison Barber

Concierge Agency is an experiential marketing agency that creates memorable brand activations, retail experiences and live events for clients across Australia.

"Bart's design instincts are brilliant, Heather's project management is next level, and the whole team genuinely cares about how the final build looks. It never feels transactional. Traction is the one."
Account Director
And People
Simone Starikov

We partner with And People to deliver custom fabrication, brand activations and experiential marketing projects for leading brands.

"The JD Sports x Nike Grand Duffle ativation just won the NRL's 'Game Changer of the Year' award. It looked immaculate on site and made a huge impact with 80,000+ fans. You need a team you can trust completely."
Senior Event & Operations Manager
The Event Space
Camilla Yates

The Event Space delivers corporate events, conferences and brand experiences for organisations across Australia.

"Bart's estimate was detailed and thoughtful, which gave us real confidence when going back to the client. Outstanding communication throughout."

Questions

Find answers to
common questions.

What is a commercial fitout?

A commercial fitout is the interior design and construction process that transforms an empty commercial space into a fully functional, branded environment for offices, hospitality venues, retail stores, or service businesses.

What's the difference between a fitout and custom joinery?

A fitout is the complete interior build including walls, flooring, electrical, and fixtures. Custom joinery refers specifically to bespoke cabinetry, shelving, counters, and timber elements within that space.

What types of commercial spaces do you fit out?

We fit out offices, cafes, restaurants, bars, salons, showrooms, co-working spaces, retail stores, and hospitality venues across commercial and mixed-use developments.

Do you deliver commercial fitouts Australia-wide?

Yes. We manage commercial fitout projects across Australia from our Sydney workshop, coordinating design, fabrication, site works, compliance, and installation for spaces in all major cities and regions.

How is a Traction fitout different from a standard shopfit?

We bring experience from brand activations, events, and custom builds into commercial spaces. You get creative problem-solving, structural engineering expertise, and builds designed for impact and durability.

How long does a commercial fitout take?

Timeframes vary based on space size, complexity, and approvals. Most commercial fitouts take 4–12 weeks from design approval to completion, including construction, joinery installation, and final handover.

Do you handle compliance, approvals and landlord requirements?

We work with you to manage compliance and engineering certifications to ensure your fitout meets the right standards.

Can your team handle both the design and the fitout of a commercial space?

We can refine and develop your initial design concept, working with you to resolve details and prepare construction-ready plans. Alternatively, we can build directly from your architect's finished drawings.

How is pricing structured for a commercial fitout?

We work with you to align your fitout vision with budget and business timeline, then provide a quote and build strategy covering design development, materials, joinery, construction, and installation.

A build

process

Designed

for you

Bold ideas don't build themselves. But we do.

The next step is easy. Let's talk.

Architectural front elevation drawing with dimensions and a sunburst design above the structure.